About The Furniture Industry Website

The inspiration to launch a centralized marketing and communication website to directly support the furniture industry was conceived by an employee working for a small furniture dealer. Several operational inefficiencies were noticed when observing sales people. Knowing there had to be a better way and use of time to help a client find products that appealed to them. The original concept for The Furniture Industry was to provide a searchable electronic directory of a manufacturer’s product to help sale associates at the furniture dealer find potential products for their clients. This concept evolved to providing a complete marketing and communication tool for ALL industry members and the public.

Advanced Furniture Directory

There are nearly 6,000 manufacturers and suppliers, of different sizes, marketing their products to furniture stores across the United Stated. Furniture stores simply do not have the resources, expertise or labor force to implement and manage an electronic directory of all the products they have available from the hundreds of manufacturers they deal with. Secondly, very few manufacturers have taken the taken the time and effort to organize their products into a searchable directory. This requires the public shoppers and dealer sale associates to spend hours paging through paper catalogs to find suitable products.  Launching the Advanced Furniture Directory will now help dealer sale associates to use their time more efficiently and will help the general public find exactly what they are looking for in a matter of minutes instead of hours.

Connections

The Furniture Industry website was built incorporating social networking technology. Members in the industry can not only market themselves but also communicate new product released to relevant members. Example: manufacturer reps can now market themselves and their company’s products directly to the dealer and their sale associates. Several different connection paths exist between different channel members.

Member Lists

To help our channel and public members find the right contact we have organized different members into different member lists. For example: the public can search our dealer member list while keeping their own membership profile contact details private. Dealers and their sale associates can search for a supplier’s representative in a central location instead of continuously updating paper contact lists; the general public would not have access to this list source.

Specialists

We wanted to extend our service to the furniture industry and partner with related service professionals. This includes interior designers; furniture restoration and repair services; sewing professional to include local men and woman who could make custom draperies, table runners, etc.; as well as small local contractors who could offer residential home improvement services.
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